San Francisco Giants SS Johnnie LeMaster was fined $500 by MLB in 1979 in a game against the Montreal Expos for displaying a custom name plate on his jersey. LeMaster was getting booed so vociferously by the San Francisco fans, that he decided to have his name plate removed from the back of his No. 10 Giants jersey and replaced with the word: "BOO." After seeing the name plate, the SF crowd supposedly laughed when they saw it, then booed again. According to LeMaster, "It really caught everyone off guard, in fact when I walked to the plate that night I could hear manager Joe Altobelli say, 'Why does John have "Bob" on the back of his uniform?'" LeMaster had no regrets about the plate switch, "That stunt cost me a $500 fine, but it was worth every penny. It won over some of the media and the fans really got a kick out of it."
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